Our Story
In 2016, The French Parfumerie was born from a simple yet powerful vision – to make world-class fragrances accessible to every fragrance lover. Today, we proudly distribute across nearly every town in South Africa, through our network of trusted stockists and our convenient online store. We are privileged to be among a select few with access to the finest perfume ingredients, hand-picked in Grasse, France – the perfume capital of the world. However, our true signature lies not just in our ingredients, but in the passionate team of women who bring our fragrances to life. Based in Johannesburg and Cape Town, our all-female teams pour heart, soul, and precision into every scent, making each bottle unmistakably ours.
Grasse, France
Grasse is a small town in the south of France, celebrated worldwide as the heart of the perfume industry. With its winding streets, blooming flower fields, and thousands of pink umbrellas that float above the town each summer, it’s as enchanting as the scents it produces.
The true magic of Grasse lies in its rare and exquisite scents – treasures reserved for a privileged few who have access. At The French Parfumerie, we are proud to be closely connected to this heritage. We bring the tradition, artistry, and unmatched quality of this legendary town to fragrance lovers everywhere.
